Press

Press & brand kit

Writing about DepthField Photo? Everything you need to get it right is on this page: the logo and logomark, the colors and typefaces, and a short description you can quote. Use any of it when writing about the app. Questions or something missing? Email hello@depthfield.photo.

About

DepthField Photo is a native layer-based photo editor for macOS, with real non-destructive masks, on-device neural depth effects, and AI you pay for only when you use it. It is built by Jens Roland in Copenhagen and is currently in closed beta.

Name: DepthField Photo (capital D and F, no space). “DepthField” on second reference.
Tagline: Own your photo editor. Pay for AI only when you use it.
Platform: macOS 26 or later
Status: Closed beta
Maker: Jens Roland, Copenhagen
Website: depthfield.photo
Contact: hello@depthfield.photo

Logo

Pick the variant that contrasts with your background. Every file has a transparent background and comes as a vector SVG and a high-resolution PNG.

Logo lockup

Full color · for dark backgrounds SVG PNG
Full color · for light backgrounds SVG PNG
White · one-color, for dark backgrounds SVG PNG
Black · one-color, for light backgrounds SVG PNG

Logomark

The lens mark on its own, for avatars, favicons and tight spaces.

Full color · dark SVG PNG
Full color · light SVG PNG
White SVG PNG
Black SVG PNG

App icon

Square, on obsidian SVG PNG

Brand guide

Colors

Obsidian #111110 Canvas and app icon background
Paper #f3ece0 Wordmark on dark; light surfaces
Amber #f0a23a The iris; the one accent color
Deep amber #d97411 The iris on light backgrounds
Ink #171410 Wordmark on light

Typefaces

Sora The wordmark is set in Sora. Also used for buttons and interface display.
Fraunces Editorial headlines.
SF Pro Body text, via the system font stack.
JetBrains Mono Labels and metadata.

Using the logo

Use the files as provided. Don’t recolor, stretch, rotate, outline or add effects.
Don’t retype the wordmark. It’s outlined artwork, not live text.
Leave clear space around the logo at least as wide as the amber iris on every side.
Put it on a plain or darkened background with strong contrast. Avoid busy parts of a photo.
Write the name as “DepthField Photo”, with a capital D and F and no space.

Need something else?

Screenshots, a demo build, an interview, or a fact check: email hello@depthfield.photo and I’ll get back to you. — Jens